How do we make the magic happen?

How is the nutrition calculated?

Our nutrition estimate is based on USDA food composition data. Each ingredient from a recipe gets converted to nutrition data according to the USDA data, and the nutrition data is provided at a very granular level, such as cooking method, frozen vs raw, and more. Although the actual nutritional value may vary by how it is actually prepared, we try our best to provide the best estimation.

Citation: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2019. fdc.nal.usda.gov

How do we estimate your kid’s nutritional needs?

There is a standard nutrition DV for adults’ 2,000 kcal. But that’s barely true for babies and kids.

Every baby has a different need, and we agree with most nutrition experts that we don’t want to count calories and nutrition for babies. On the other hand, we want to ensure we provide sufficient nutrition while not worrying about it too much.

Thankfully, USDA and USHHS have put together dietary guidelines with very detailed recommendations nutrient by nutrient. According to their guidelines, we estimate nutritional needs according to your baby’s growth. But please note that this is for informational purposes only, not to be a substitute for advice from medical professionals. If anything concerns you, we recommend consulting with your pediatrician.

Citations: U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2025–2030. January 2026.
U.S. Department of Agriculture, Food and Nutrition Service. Infant Nutrition and Feeding: A Guide for Use in the WIC Program. FNS-826. April 2019.

How do we score nutritional fit?

As explained above, we calculate nutrition values per serving for each recipe, along with your baby’s nutritional needs. Based on your consumption tracking data (if provided by you), we estimate which nutrients are needed and by how much. Then we search for recipes that have the closest nutrition profile to your baby’s needs. So we ask you to continue tracking eating using our app, so that we can recommend menus better.

About our meal plan recommendation

Yes, our meal plan recommendation is completely individual and customized only for your baby. Depending on your baby’s stage, growth, past eating (what they ate in the past three days), and your cooking preferences, we put the meal plan together.

We know that each one of you may have different priorities, and we gladly provide nine options for you to choose from. We try our best to be transparent and explain each option that you can take in our app.

What is our magic approach?

We have a lot of considerations packed in our magic. First, we search our recipe repo by your baby’s stage. Then we have a few scoring mechanisms:

• Introduce new food one at a time.
• Introduce a variety of flavors and textures.
• Add allergen introduction frequently enough.
• Provide a balanced palate of food groups and nutrition.
• Don’t spend too much time in actual cooking.
• Ensure we satisfy nutrition needs as described above.

All of the criteria get scored to be in our magic. All just for your baby.

Food introduction

According to the American Academy of Pediatrics (AAP), it is recommended to introduce new food one at a time. And it is also recommended to provide a variety of texture and flavor.

Our goal is to suggest recipes that have only one or fewer new ingredients for your baby while providing a variety. Our recommendation engine will curate the recipes for food introduction purposes while appropriate for your baby’s stage.

Reference: healthychildren.org — Starting Solid Foods

Allergen introduction

According to AAP and DGA, it is recommended to introduce allergenic foods as early as possible to prevent allergies. DGA explicitly calls out that for infants at high risk of peanut allergy, it is recommended to introduce peanut-containing foods at age 4 to 6 months.

If an infant has severe eczema, egg allergy, or both (conditions that increase the risk of peanut allergy), age-appropriate, peanut-containing foods should be introduced into the diet as early as age 4 to 6 months. This will reduce the risk of developing peanut allergy.

Our recommendation engine will ensure to include allergen-including menus at least every three days. For more information on the guideline, please check out DGA.

Citation: U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2025–2030. January 2026. Available at DietaryGuidelines.gov.